On May 19, communities across the country will come together to observe the 10th anniversary of No Menthol Sunday. This event is organized by The Center for Black Health & Equity and aims to raise awareness about the harmful impact of tobacco on Black communities. Commercial tobacco use, which involves the consumption of harmful products manufactured and sold by tobacco companies, is the leading cause of preventable disease, disability, and death in the United States.
No Menthol Sunday advocates for action to address both the availability of menthol products and the targeted tactics used by the tobacco industry that contribute to health disparities among Black people. Menthol products have an added minty flavor and a cooling or painkilling effect when used. This can make smoking feel less harsh and can make menthol products more appealing.
Menthol cigarettes are often seen as more addictive and harder to quit than non-menthol cigarettes, which worsens the health effects of tobacco use. About a third of tobacco sales in the U.S. are menthol products, and they are disproportionately marketed in Black communities, as well as to women and LGBTQ populations. These products are often promoted using aggressive tactics such as heavy advertising, significant discounts, and free samples in vulnerable communities.
